Privacy policy
This Privacy Policy explains how misthousefashion.co.uk (referred to as the "Site", "we", "us", or "our") collects, uses, stores, and shares your personal information when you browse our website, purchase our products, or contact us.
Collecting Personal Information
When you access our website, we collect information relating to your device, your browsing activities, and your purchases. We may also collect information when you contact our customer support team.
Personal Information means information that can identify you directly or indirectly.
Device Information
- Purpose: To ensure our website works correctly, understand how visitors use it, and improve website performance.
- Collection method: Automatically collected through cookies, log files, web beacons, tracking pixels, and similar technologies.
- Disclosure: Information may be shared with Shopify, our e-commerce service provider.
- Information collected: Browser type and version, IP address, time zone, cookie information, pages and products viewed, search activity, and website interactions.
Order Information
- Purpose: To process orders, arrange payments and delivery, issue invoices and confirmations, communicate with customers, detect potential fraud, and provide relevant promotional information where appropriate.
- Collection method: Information provided directly by customers during checkout.
- Disclosure: Shared with Shopify to support order processing and store operations.
- Information collected: Customer name, billing address, delivery address, payment information, email address, and telephone number.
Customer Support Information
- Purpose: To respond to enquiries and provide customer assistance.
- Collection method: Information supplied when customers contact us.
- Information collected: Name, email address, telephone number, and relevant enquiry details.
Minors
We do not knowingly collect personal information from children. Parents or legal guardians who believe that a child has submitted personal information to us may contact our customer support team to request its deletion.
Sharing Personal Information
We may share personal information with trusted service providers when necessary to operate our website, fulfil orders, or provide our services.
- Our online store operates using Shopify. Information about Shopify's privacy practices is available at Shopify Privacy Policy.
- We may disclose personal information when required by applicable laws, regulations, court orders, or legally valid requests from authorities.
- We may also disclose information when reasonably necessary to protect our legal rights.
Behavioral Advertising
We may use personal information to deliver advertising and promotional communications that are relevant to your interests.
These activities may include:
- Using Google Analytics to understand website traffic and customer behavior. You can review Google's privacy practices at Google Privacy Policy and find Google's analytics opt-out option at Google Analytics Opt-Out.
- Sharing information about website visits, purchases, and advertising interactions with advertising partners.
- Using cookies and similar technologies to support advertising measurement and personalized marketing, subject to applicable consent requirements.
- Using Shopify Audiences to help display relevant advertisements through participating advertising partners and Shopify merchants.
Information shared through Shopify Audiences may include website activity, purchase information, and email addresses associated with purchases.
You can learn more about interest-based advertising through the Network Advertising Initiative.
Opting Out of Targeted Advertising
You can manage your advertising preferences through the following services:
You may also visit the Digital Advertising Alliance Opt-Out Portal to manage certain interest-based advertising choices.
Using Personal Information
We use personal information to operate our business, provide products and services, process payments, arrange shipping and fulfilment, communicate with customers, and provide updates about products, services, and special offers.
Lawful Basis
Under the General Data Protection Regulation (GDPR), where applicable to residents of the European Economic Area (EEA), we may process personal information based on:
- Your consent.
- The performance of a contract with you.
- Compliance with legal obligations.
- Protection of vital interests.
- Performance of a task in the public interest.
- Our legitimate business interests, provided they do not override your fundamental rights and freedoms.
Retention
When you purchase through our website, we retain the personal information associated with your order for our records unless you request its deletion, subject to any applicable legal retention requirements.
Further information about your rights concerning personal data is provided in the sections below.
Automatic Decision-Making
Residents of the EEA may have the right to object to decisions made exclusively through automated processing, including profiling, where those decisions have legal or similarly significant consequences.
Our privacy practices include automated decision-making involving customer information.
Shopify also uses limited automated processing to help prevent fraudulent transactions. These fraud-prevention activities do not necessarily create legally significant consequences for customers.
Examples of automated fraud-prevention activities include:
- Temporarily restricting IP addresses associated with repeated unsuccessful transactions. These restrictions may last several hours.
- Temporarily restricting payment cards linked to flagged IP addresses. These restrictions may remain active for several days.
GDPR
If you reside in the European Economic Area, you may have rights concerning the personal information we hold about you.
These rights may include requesting access to your data, transferring your information to another service, correcting inaccurate information, updating your details, or requesting deletion.
To exercise these rights, please contact us using the details provided at the end of this policy.
Your personal information may initially be processed in Ireland and subsequently transferred to other countries, including Canada and the United States, for storage and processing.
Additional information about international data transfers can be found in Shopify's GDPR Documentation.
CCPA
If you are a California resident, you may have certain rights under applicable California privacy laws.
These may include the right to access information held about you, obtain a portable copy of your information, request corrections, and request deletion.
You may contact us using the information below to exercise these rights.
You may also authorize another person to submit privacy-related requests on your behalf, subject to applicable verification requirements.
Cookies
Cookies are small data files stored on your computer, tablet, or mobile device when you visit a website.
We use cookies to support essential website functions, remember customer preferences, improve site performance, analyse visitor activity, and support marketing activities.
Cookies may help remember your login details, shopping cart, preferred region, and other settings so that you do not need to enter the same information repeatedly.
We use functional, performance, advertising, and other similar tracking technologies where appropriate.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
Cookie Duration and Management
The period a cookie remains stored on your device depends on whether it is a session cookie or a persistent cookie.
Session cookies normally expire when you finish browsing, while persistent cookies remain until their expiry date or until they are manually deleted.
Many persistent cookies used by our website may last between 30 minutes and 2 years.
You can manage or disable cookies using your internet browser settings.
Please be aware that blocking certain cookies may affect the functionality of our website, including features necessary for shopping and checkout.
Most browsers allow you to manage cookie permissions through their privacy or preferences settings.
Disabling cookies may not completely prevent information sharing with advertising partners. Please refer to the Behavioural Advertising section for additional opt-out options.
Do Not Track
Some internet browsers provide a "Do Not Track" feature that communicates a user's preference regarding online tracking.
Because there is no universally accepted approach to interpreting these signals, our website does not automatically change its information collection and usage practices when a Do Not Track signal is detected.
Changes
We may revise this Privacy Policy periodically to reflect changes in our business operations, website functionality, privacy practices, or applicable legal and regulatory requirements.
Updates will be published on this page as necessary.
Complaints
If you have questions about our privacy practices, would like additional information, or wish to submit a privacy-related complaint, please contact our Privacy Compliance Officer.
Email: info@misthousefashion.co.uk
Mailing Address:
Express Prime Limited
Suite C, Level 7, World Trust Tower,
50 Stanley Street, Central,
Hong Kong
Last Updated: 25/07/2024